Would You Send Christmas Cards to Strangers?

Would You Send Christmas Cards to Strangers?

The reciprocity norm is fundamental in marketing. The concept goes that we’ll repay a perceived kindness. That’s one reason why companies offer free samples or rewards. Or why charities sometimes include giveaways in a fundraising solicitation. More than that, the...
Keep Your Thoughts and Prayers

Keep Your Thoughts and Prayers

December brings all sorts of year-end awards. One that I look forward to is the Word of the Year. That’s a real thing, which a few dictionairies name. It’s the word that somehow sums up what was happening in 2018. Oxford just named “toxic” as the winner....