Blog

Check out my posts (212 and counting) about communications, information, motivation, writing, branding, creativity, media, marketing, persuasion, messages, learning, etc. 

How one portmanteau fueled double-feature excitement

How one portmanteau fueled double-feature excitement

Have you heard about Barbenheimer? The films Barbie and Oppenheimer open the same day, July 21. Barbie is the first live-action movie based on the Mattel doll, crafted as a comedy-fantasy/journey of self-discovery. Oppenheimer is a dramatic biopic from director...

Tourists, resist the urge to make your mark

Tourists, resist the urge to make your mark

The “I was here” impulse can be intense when you travel. Sometimes memories, photos or a journal entry aren’t enough. That was apparently so last week for a 17-year-old Canadian, who etched his name onto a pillar at 1,200-year-old Toshodaiji Kondo temple complex in...

Do marketers need a reminder to not mock the dead?

Do marketers need a reminder to not mock the dead?

You’d think the Subway chain – whose former spokesperson, Jared Fogle, is serving 15 years in prison for child pornography – would take greater care when it comes to their marketing decisions. Yet days ago a Subway restaurant in Rincon, Georgia used their billboard to...

Why do we watch the Oscars?

Why do we watch the Oscars?

The Oscars are coming. For the people up for them, and the corporate entities behind the nominees, awards can make a difference. They can be an ego boost, feel like a career reward, and bring material benefits in exposure and dollars. But why should the Oscars matter...

From Pelé to Prince, the mononymous are not anonymous

From Pelé to Prince, the mononymous are not anonymous

The Brazilian soccer legend Pelé died last week at 82. He was known as perhaps the greatest player in the history of his sport. He was also known by just one name. Pelé is an example of a mononym: a name composed of a single word. People who go by one name are...

Google knows what we really care about

Google knows what we really care about

What was on your mind the most this past year? Even if you didn’t communicate it to the people in your life, you likely did to Google. The search engine knows what we really care about, from geopolitics to celebrity deaths to Pokémon. Every day, Google churns though...

Was the Book Better Than the Movie?

Was the Book Better Than the Movie?

Thomas Savage, Frank Herbert, William Lindsay Gresham and Haruki Murakami. What do these novelists have in common? They wrote the books upon which four of this year’s Academy Award nominees for Best Picture are based. The source material goes back many decades for The...