Blog

Check out my weekly posts (166 and counting) about communications, information, motivation, writing, branding, creativity, media, marketing, persuasion, messages, learning, etc. 

Putting Pandemics in Perspective

Putting Pandemics in Perspective

Are you keeping perspective? That’s one of the best ways to deal with any crisis. Sometimes, that means thinking about the overall state of affairs, and what ultimately matters most. Yes, COVID-19 is overwhelming when you consider the rapid spread of the illness, and...

Talking to the Dead

Talking to the Dead

In the midst of this COVID-19 pandemic, I started to do research into my family tree. Why now? Could be because there’s more time to do it. But it’s probably more than that. I've never had the urge before. Maybe with so much distress outside, it’s useful to look...

Do You Speak Fluent Coronavirus?

Do You Speak Fluent Coronavirus?

Lately, do you find yourself talking as if you have a degree in epidemiology or public health? In spring 2020, it can seem like we all just received a crash course. I’ve been looking at some online dictionaries to see which words and terms are rising in popularity. I...

Don’t Be a Marketing Fool

Don’t Be a Marketing Fool

There’s a time for pranks, and this isn’t it. Many brands and media outlets pull April Fools’ Day stunts. Google is usually at the head of the pack. Not this year. Their head of marketing sent this email to the company’s managers: “Under normal circumstances April...

Viruses Don’t Have Passports

Viruses Don’t Have Passports

On a March morning, an American soldier named Albert Gitchell woke up with a sore throat, fever and headache. Within hours, many of the people on his army base were symptomatic. The year was 1918. By some accounts, Gitchell was the first victim of the Spanish flu,...

Keep Your Distance, But Don’t be Distant

Keep Your Distance, But Don’t be Distant

As a longtime freelancer, working out of a home office, I know a thing or two about social distancing. What we’re really talking about in the midst of the COVID-19 outbreak is physical distancing, not social. It’s a whole lot easier to do so these days with the...

What Are You Afraid Of?

What Are You Afraid Of?

Guess the deadliest animal on Earth. Sharks? Crocodiles? Lions? Not even close. Globally, sharks kill about a half dozen people a year, lions roughly 100, and crocodiles 1,000 give or take. Meanwhile, humans are responsible for some 475,000 homicides a year. Even with...

Are You Ready to March Forth?

Are You Ready to March Forth?

March 4th, when I’m posting this, is big for word nerds like me. It’s not just a date but a directive. That’s if you hear it differently. You see, “march” is a homograph and “fourth” is a homophone. Homographs are words that are spelled the same but have different...

Why Social Media Can Make You Envious – Even of Yourself

Why Social Media Can Make You Envious – Even of Yourself

Worried that your life is boring? Especially compared to others? Don’t sweat it. All those smiling faces on social media are often masks. Earlier this month, Natalia Taylor recently pulled a stunt to make the point. She posted some photos on Instagram about her trip...

Reclining Seats and the Contagion of Rudeness

Reclining Seats and the Contagion of Rudeness

Air travel doesn’t always bring out the best in people. Maybe it’s the airport lineups, cramped quarters and long days. Wikipedia has a page on air rage, detailing incidents where passengers act violently, abusively or disruptively. Consider the woman who let loose...