Blog

Check out my weekly posts about communications, writing, branding, creativity, media, marketing, persuasion, messages, etc. 

Free Your Mind with Oodles of Doodles

Free Your Mind with Oodles of Doodles

Ever doodle at work? Probably not like this pilot. In 2017, he took a new Boeing 787-8 Dreamliner into the air for an 18-hour test flight. This was to check its endurance. Instead of taking a typical flight path, the Dreamliner pilot decided to make a distinct pattern...

Are You Up for a Brand New Love?

Are You Up for a Brand New Love?

What words come to mind to describe the brands that really matter to you? There are lists of most trusted brands. Most admired. Most valuable. Most innovative. How about love and intimacy? Do you associate those sentiments with brands? They’re relevant too, and come...

Stick a Phork in It

Stick a Phork in It

What do you think about eating with the phone? I mean literally. Not talking on your phone during a meal. Or messaging. Or thumbing through it. But actually using your device as a utensil. That’s the concept of a rather odd Kickstarter campaign. The product is a...

Should We Argue with Appliances?

Should We Argue with Appliances?

It’s normal to have bickering in households. Spouses and kids, in any combination, can squabble over just about anything. But you know what never gets into an argument in my home? My toaster and my microwave. Also, my washing machine and vacuum get along great. Never...

What’s Worth Doing 80 Times a Day on Vacation?

What’s Worth Doing 80 Times a Day on Vacation?

How refreshing were the holidays for you? Does getting away from it all also include your phone? That’s increasingly hard to do. A recent AP story reported that some hotels are now trying to help out by either banning phones from certain spots (like the pool), or by...

Would You Send Christmas Cards to Strangers?

Would You Send Christmas Cards to Strangers?

The reciprocity norm is fundamental in marketing. The concept goes that we’ll repay a perceived kindness. That’s one reason why companies offer free samples or rewards. Or why charities sometimes include giveaways in a fundraising solicitation. More than that, the...

Keep Your Thoughts and Prayers

Keep Your Thoughts and Prayers

December brings all sorts of year-end awards. One that I look forward to is the Word of the Year. That’s a real thing, which a few dictionairies name. It’s the word that somehow sums up what was happening in 2018. Oxford just named "toxic" as the winner. Toxic saw a...