Blog

Check out my regular posts (180 and counting) about communications, information, motivation, writing, branding, creativity, media, marketing, persuasion, messages, learning, etc. 

Hitting the Vaccine Jackpot

Hitting the Vaccine Jackpot

Does this sound like a marketing challenge? Convince a huge share of consumers to buy an item with no tangible value whatsoever. And do it habitually. In return, they receive no product, service or experience. The item literally isn’t worth the paper it’s printed on....

Why Place Names Have No Place in Diseases

Why Place Names Have No Place in Diseases

A few months ago, Roger Helmer, a former British member of the European Parliament, went on Twitter to complain about the use of the term “U.K. variant”. Stop referring the new coronavirus variant as originating in the U.K., Helmer tweeted. “It was first identified in...

Don’t Forget Your PIN Number at the ATM Machine

Don’t Forget Your PIN Number at the ATM Machine

Some acronyms are so familiar that we can forget what they stand for. That can be a problem, if you dislike redundancy in communication. Consider two recent news items, each involving hard-to-get cash. One described a California man who received a stimulus payment on...

Grab Some Popcorn and Start Coping

Grab Some Popcorn and Start Coping

We can’t go to the movies now, but we’re watching (and re-watching) them more than ever. While global box office revenues fell by more than $30 billion in 2020, industry figures show that subscriptions to video streaming services hit 1.1 billion, up 26%. During the...

The Radical Roots of a Hallmark Holiday

The Radical Roots of a Hallmark Holiday

Communicating with family isn’t always easy. That’s one reason why there’s a thriving greeting cards industry. In the gooey sentiments business, this is the motherlode. According to the Greeting Card Association, Mother’s Day is the third-largest holiday for the...

Don’t be a Vaccine Snob

Don’t be a Vaccine Snob

During the past year of increased idle time, many people have picked up new skills. Apparently, a common one is pharmacology. I don’t know where they’ve obtained their degrees, but it sure looks like a bunch of folks have become instant experts on efficacy rates,...

On the Trek for Stars

On the Trek for Stars

The other day, I hovered over a movie on Netflix and was trying to decide whether to watch it. So I quickly checked its rating on Rotten Tomatoes to see if it was worth my time. Certified fresh or for the trash bin? Sure, I could have given the movie a few minutes and...

Don’t Get Fooled by Greenwashing

Don’t Get Fooled by Greenwashing

The other day, for a brief time, Volkswagen of America posted a partial news release that announced it was switching the “k” in its name to a “t” and becoming Voltswagen. The supposed re-branding would signify a strong focus on electric vehicles. The release promptly...

Do Typos Spell Trouble?

Do Typos Spell Trouble?

A typo may be an accident, but it’s no crime. Unless you’re a Long Island thief who’s trying to avoid prison. Last year, CNN reported on a scheme by Robert Berger, who had been charged with attempted grand larceny and possession of stolen property. When Berger was due...