Blog
Check out my weekly posts (159 and counting) about communications, information, motivation, writing, branding, creativity, media, marketing, persuasion, messages, learning, etc.
Buried Under a Pile of Numbers
Andrew Lang, a Scottish poet and novelist, once said that politicians use statistics in the same way that a drunk uses lamp posts – for support rather than illumination. No disrespect intended to politicians. Or drinkers for that matter. Politicians aren’t the only...
We’re Not All in the Same Boat
In late March, the entertainment mogul David Geffen took to Instagram to share how he was coping with COVID-19 lockdown. His pictures showed his yacht cruising in the Caribbean. One caption: “Sunset last night…isolated in the Grenadines avoiding the virus. I’m hoping...
Putting Pandemics in Perspective
Are you keeping perspective? That’s one of the best ways to deal with any crisis. Sometimes, that means thinking about the overall state of affairs, and what ultimately matters most. Yes, COVID-19 is overwhelming when you consider the rapid spread of the illness, and...
Talking to the Dead
In the midst of this COVID-19 pandemic, I started to do research into my family tree. Why now? Could be because there’s more time to do it. But it’s probably more than that. I've never had the urge before. Maybe with so much distress outside, it’s useful to look...
Do You Speak Fluent Coronavirus?
Lately, do you find yourself talking as if you have a degree in epidemiology or public health? In spring 2020, it can seem like we all just received a crash course. I’ve been looking at some online dictionaries to see which words and terms are rising in popularity. I...
Don’t Be a Marketing Fool
There’s a time for pranks, and this isn’t it. Many brands and media outlets pull April Fools’ Day stunts. Google is usually at the head of the pack. Not this year. Their head of marketing sent this email to the company’s managers: “Under normal circumstances April...
Viruses Don’t Have Passports
On a March morning, an American soldier named Albert Gitchell woke up with a sore throat, fever and headache. Within hours, many of the people on his army base were symptomatic. The year was 1918. By some accounts, Gitchell was the first victim of the Spanish flu,...
Keep Your Distance, But Don’t be Distant
As a longtime freelancer, working out of a home office, I know a thing or two about social distancing. What we’re really talking about in the midst of the COVID-19 outbreak is physical distancing, not social. It’s a whole lot easier to do so these days with the...
What Are You Afraid Of?
Guess the deadliest animal on Earth. Sharks? Crocodiles? Lions? Not even close. Globally, sharks kill about a half dozen people a year, lions roughly 100, and crocodiles 1,000 give or take. Meanwhile, humans are responsible for some 475,000 homicides a year. Even with...
Are You Ready to March Forth?
March 4th, when I’m posting this, is big for word nerds like me. It’s not just a date but a directive. That’s if you hear it differently. You see, “march” is a homograph and “fourth” is a homophone. Homographs are words that are spelled the same but have different...