How these 10 brand names rewrote the dictionary

How these 10 brand names rewrote the dictionary

Poor Homer. Sure, the ancient poet is back in the spotlight, thanks to Christopher Nolan’s film The Odyssey. But let’s face it – when you hear “Homer”, odds are you think of the doughnut-loving dad from The Simpsons, not Greek literature. The culture of the day can...
What we lose when reading becomes a niche habit

What we lose when reading becomes a niche habit

How many books did you read last year? If it’s just one, congratulations – you’re in elite company. You see, reading has become niche. In its August issue, The Atlantic published a cover story by Rose Horowitch called “The End of Reading is Here”, laying out alarming...