Are you as good as your word?
Get your message across in a way that
What clients say
Recent blog posts
Six-guns and fountain pens
A home invasion in October in Toronto generated a lot of media coverage. Not surprising, given that the incident was dramatic, violent and occurred in an affluent neighbourhood. But when it comes to crime, visibility and impact don’t always align. What we notice and...
How these 10 brand names rewrote the dictionary
Poor Homer. Sure, the ancient poet is back in the spotlight, thanks to Christopher Nolan’s film The Odyssey. But let’s face it – when you hear “Homer”, odds are you think of the doughnut-loving dad from The Simpsons, not Greek literature. The culture of the day can...
What we lose when reading becomes a niche habit
How many books did you read last year? If it’s just one, congratulations – you’re in elite company. You see, reading has become niche. In its August issue, The Atlantic published a cover story by Rose Horowitch called “The End of Reading is Here”, laying out alarming...


